5 Effective Search Engine Marketing Tools to Boost Your Visibility
Search engine marketing (SEM) allows you to market your products or services through targeted paid advertising on search engines such as Google, Yahoo, and Bing.
It’s an effective way to drive traffic to your website, but if you’re new to
the process, it can seem overwhelming, especially if you don’t know where to
start or which tools to use. Don’t worry! This quick guide will teach you
everything you need to know about search engine marketing, including how it
works and how to boost your visibility using some effective tools in the
process.
1) Google Insights
Google
Insights is a great tool for local search engine marketing. You can use it to
research your competition, find new keywords, and track your progress over
time. Plus, it's free!
2) Website Optimizer
1. Website
Optimizer is a great tool for local search engine marketing.
2. It allows
you to create different versions of your website and track which one performs
better in terms of search engine ranking.
3. Website
Optimizer also allows you to A/B test your website, so you can see which
version of your site is more effective in terms of conversion rate.
4. Overall,
using Website Optimizer can help boost your visibility in the search engines
and help you get more traffic to your website.
5. If you're
looking for other effective search engine marketing tools, check out Google's
Keyword Planner and AdWords Express.
3) Buzzsumo
Buzzsumo is
a search engine marketing tool that allows you to see the most popular content
on the web. You can use it to find local search engine marketing opportunities
and to see what people are talking about in your industry. Plus, it's a great
way to see what your competitors are up to. With Buzzsumo, you can also sort by
type of content so you can see what types of articles or blog posts perform
best for other companies in your industry. The information this tool provides
helps marketers decide which topics will work best for their own audience.
4) Google Keyword Planner
The Google
Keyword Planner is a free tool that allows you to research and analyze keywords
for your website. You can use it to find new keywords related to your business,
product, or service, and see how often people are searching for those terms.
You can also use the Keyword Planner to get ideas for negative keywords, which
are words or phrases that you don't want your ad to show up for.
5) Answer The Public
First, if
you want to do search engine marketing (SEM), you need to have a plan. What are
your goals? What are you trying to achieve? This will help you choose the right
tools for SEM.